E-Consumer Pulse™: Pet Food & Care Spotlight: June 2025 Consumer & eCommerce Insights Report

Decode Pet Food & Care Shoppers. Capture eCommerce Growth.

The Pet Food & Care Spotlight gives a focused view of how pet owners shop online, what drives their satisfaction and loyalty, and where friction still exists. In a concise read, you’ll see online penetration and trends, the mix of omnichannel behavior, the decision factors and barriers that matter most, and the CSAT/NPS levels and drivers that point to the fastest levers for growth.

Executive Summary

Pet Food & Care shows robust online adoption with mixed momentum as shoppers blend store and digital journeys. Convenience, availability, and friction-free shopping remain central to experience, while clear drivers of satisfaction and advocacy point to practical wins for growth. This Spotlight benchmarks performance and surfaces the highest-impact opportunities to strengthen loyalty and revenue—fast.

Key Business Questions Answered

• How many consumers are shopping pet care online, and how long have they been doing so?
• How satisfied are online pet care shoppers, and what specific factors drive CSAT and NPS (pricing, availability, navigation, convenience)?
• What barriers hold consumers back from buying pet care online (inspection needs, item availability, delivery fees)?
• What trade-offs do shoppers prioritize when buying online (speed, convenience, pricing)?
• Where do omnichannel opportunities exist, as consumers continue blending in-store and online pet care shopping?

What’s Inside the Report

• Category Performance: Online Penetration, CSAT, NPS
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Advanced Analytics: CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Pet Care Spotlight equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize pet care eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving pet care and omnichannel strategies.
• Digital & eCommerce teams optimizing online pet care experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.