E-Consumer Pulse™: Non-Alcoholic Beverage Spotlight: June 2025 Consumer & eCommerce Insights Report

Decode Non-Alcoholic Beverage Shoppers. Capture eCommerce Growth.

The Non-Alcoholic Beverages Spotlight distills how shoppers research and buy beverages online, what shapes satisfaction and advocacy, and where omnichannel behaviors are gaining ground. Grounded in rigorous validation and advanced analytics, it turns consumer signals—availability, easy navigation, streamlined checkout, and convenience benefits like not having to carry bulky items—into practical eCommerce moves without the long read.

Executive Summary

Non-alcoholic beverages show modest but steady online adoption as consumers fluidly mix store and digital. Experience fundamentals—reliable availability, clear fulfillment costs and timelines, and friction-free shopping—are the clearest paths to loyalty, while frictions around pricing, delivery fees, and product trust still deter purchase. Derived CSAT/NPS drivers point to availability, strong product content, and convenience as the highest-impact levers. This Spotlight benchmarks performance and pinpoints where to reduce friction, strengthen advocacy, and unlock durable growth.

Key Business Questions Answered

• How many consumers are shopping non-alcoholic beverages online, and how long have they been doing so?
• How satisfied are online non-alcoholic beverage shoppers, and what specific factors drive CSAT and NPS (pricing, availability, navigation, convenience)?
• What barriers hold consumers back from buying non-alcoholic beverages online (inspection needs, item availability, delivery fees)?
• What trade-offs do shoppers prioritize when buying online (speed, convenience, pricing)?
• Where do omnichannel opportunities exist, as consumers continue blending in-store and online non-alcoholic beverage shopping?

What’s Inside the Report

• Category Performance: Online Penetration, CSAT, NPS
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Advanced Analytics: CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Non-Alcoholic Beverages Spotlight equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize non-alcoholic beverages eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving non-alcoholic beverages and omnichannel strategies.
• Digital & eCommerce teams optimizing online non-alcoholic beverage experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.