E-Consumer Pulse™: Grocery Spotlight: September 2025 Consumer & eCommerce Insights Report

Decode Grocery Shoppers. Capture eCommerce Growth.

This exclusive report analyzes how online grocery shoppers behave, what drives their satisfaction, and where demand is rising. Leveraging advanced analytics and real-time sentiment tracking, the Grocery Spotlight helps brands and retailers translate consumer behavior into actionable eCommerce and omnichannel strategies.

Executive Summary

Groceries represent the largest shopper base in retail but remain less digitally mature, with fewer than 4 in 10 shoppers purchasing online in the past three months. Shoppers value convenience, availability, and speed—especially home delivery and same-day options—yet barriers like stockouts, pricing, and the need to inspect items continue to limit satisfaction. Only 37% of grocery shoppers are “very satisfied,” leaving loyalty weaker than in more advanced categories. This Spotlight benchmarks category performance and highlights the most powerful levers—reliable fulfillment, seamless navigation, and omnichannel coordination—to raise satisfaction, deepen loyalty, and unlock growth.

Key Business Questions Answered

• How many consumers are shopping groceries online, and how long have they been doing so?
• How satisfied are online grocery shoppers, and what specific factors drive CSAT and NPS (pricing, availability, navigation, convenience)?
• What barriers hold consumers back from buying groceries online (inspection needs, item availability, delivery fees)?
• What trade-offs do shoppers prioritize when buying online (speed, convenience, pricing)?
• Where do omnichannel opportunities exist, as consumers continue blending in-store and online grocery shopping?

What’s Inside the Report

• Category Performance: Online Penetration, CSAT, NPS
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Advanced Analytics: CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Grocery Spotlight equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize grocery eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving grocery and omnichannel strategies.
• Digital & eCommerce teams optimizing online grocery experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.