E-Consumer Pulse™: Alcoholic Beverage Spotlight: September 2025 Consumer & eCommerce Insights Report

Decode Alcoholic Beverage Shoppers. Capture eCommerce Growth.

The Alcoholic Beverages Spotlight delivers a concise view of how shoppers discover and buy alcohol online, what shapes satisfaction and advocacy, and where omnichannel habits are gaining ground. Built on rigorous validation and advanced analytics, it translates consumer signals—such as integrated payments, responsive support, availability, and fulfillment speed—into practical eCommerce moves without the long read

Executive Summary

Alcohol eCommerce is still developing but shows accelerating momentum as shoppers blend in-store and digital paths. Fundamentals—availability, speed, seamless navigation and checkout, and trustworthy service—are the strongest levers for building loyalty, while barriers like pricing, delivery fees, and trust continue to hold growth back. This Spotlight highlights where Alcohol performs today, benchmarks shopper expectations, and identifies the most powerful actions to raise CSAT/NPS, deepen advocacy, and drive sustained category growth.

Key Business Questions Answered

• How many consumers are shopping alcoholic beverages online, and how long have they been doing so?
• How satisfied are online alcoholic beverages shoppers, and what specific factors drive CSAT and NPS (pricing, availability, navigation, convenience)?
• What barriers hold consumers back from buying alcoholic beverages online (inspection needs, item availability, delivery fees)?
• What trade-offs do shoppers prioritize when buying online (speed, convenience, pricing)?
• Where do omnichannel opportunities exist, as consumers continue blending in-store and online alcoholic beverages shopping?

What’s Inside the Report

• Category Performance: Online Penetration, CSAT, NPS
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Advanced Analytics: CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Alcoholic Beverages Spotlight equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize alcoholic beverages eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving alcoholic beverages and omnichannel strategies.
• Digital & eCommerce teams optimizing online alcoholic beverages experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.