E-Consumer Pulse™: Grocery Deep Dive: September 2025 Consumer & eCommerce Insights Report

Decode Grocery Shoppers. Capture eCommerce Growth.

This exclusive report analyzes how online grocery shoppers behave, what drives their satisfaction, and where demand is rising. Leveraging advanced analytics and real-time sentiment tracking, the Grocery Deep Dive helps brands and retailers translate consumer behavior into actionable eCommerce and omnichannel strategies.

Executive Summary

Groceries sit at the center of U.S. shopping behavior, commanding the largest online shopper base but still lagging in digital maturity. This gap creates a powerful opportunity: by fixing core friction points in convenience, availability, and shopability, the sector can unlock the same satisfaction and loyalty already achieved in categories like Pet Care and Vitamins. Today, fewer than 4 in 10 grocery shoppers are highly satisfied, and loyalty trails other sectors—clear signals that experience must improve. With half of grocery spend still happening in-store, omnichannel is the rule, not the exception, demanding that brands and retailers coordinate journeys to raise engagement and drive growth.

Key Business Questions Answered

• How satisfied are consumers with their online grocery experience, and what drives loyalty and engagement?
• Which grocery categories perform strongest online and which lag?
• Which retailers win on satisfaction and engagement, and why?
• What trade-offs do shoppers make online and how should brands respond?
• How can omnichannel strategies (in-store + online) increase consumer engagement and ROI?

What’s Inside the Report

• Category Performance: CSAT, NPS, and shop-ability by department.
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Cross‑Sector Benchmarking: How Grocery compares to Beauty, Pet, Vitamins, and more across penetration, maturity, CSAT/NPS, and key drivers—pinpointing upside with an eCommerce focus.
• Retailer Benchmarks: Awareness, preference, and loyalty across top platforms.
• Advanced Analytics: MaxDiff trade-offs, CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Grocery Deep Dive equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize grocery eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving grocery and omnichannel strategies.
• Digital & eCommerce teams optimizing online grocery experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.