E-Consumer Pulse™: Apparel & Fashion Spotlight September 2025: Consumer & eCommerce Insights Report

Decode Apparel & Fashion Shoppers. Capture eCommerce Growth.

The Apparel & Fashion Spotlight delivers a focused view of today’s online shopper—how many are buying apparel digitally, what drives their satisfaction, and which barriers still hold them back. With insights into CSAT and NPS drivers, consumer decision factors like product content and convenience, and the ongoing demand for omnichannel shopping, this report helps brands and retailers sharpen their digital strategies and improve the online apparel experience

Executive Summary

Apparel & Fashion is one of the most digitally mature sectors, with over half of shoppers buying online and sustained engagement over the past five years. Shoppers prize availability, convenience, and rich product content, while barriers like shipping fees and the inability to try before buying remain significant friction points. Just 43% of shoppers are “very satisfied,” and loyalty is softening as detractors rise. This Spotlight benchmarks category performance and identifies the key levers—seamless navigation, engaging content, and reliable fulfillment—to strengthen satisfaction, build advocacy, and drive long-term growth.

Key Business Questions Answered

• How many consumers are shopping apparel and fashion online, and how long have they been doing so?
• How satisfied are online apparel and fashion shoppers, and what specific factors drive CSAT and NPS (pricing, availability, navigation, convenience)?
• What barriers hold consumers back from buying apparel and fashion online (inspection needs, item availability, delivery fees)?
• What trade-offs do shoppers prioritize when buying online (speed, convenience, pricing)?
• Where do omnichannel opportunities exist, as consumers continue blending in-store and online apparel & fashion shopping?

What’s Inside the Report

• Category Performance: Online Penetration, CSAT, NPS
• Channel Preferences: How consumers engage with DTC brands, retailer platforms, and subscription services—and what it means for growth.
• Advanced Analytics: CSAT/NPS driver models, correlation insights.
• Omnichannel Behavior: Where online overlaps with in-store, and how to create synergies.
• Strategic Implications: Brand and retailer actions for logistics, availability, and partnership

Why It Matters

The Apparel & Fashion Spotlight equips leaders to:

• Anticipate consumer demand shifts across categories and channels.
• Build data-driven business impact analysis that links CSAT and NPS to revenue.
• Strengthen retailer partnerships with evidence-backed strategies.
• Apply consumer insights frameworks to optimize apparel & fashion eCommerce and omnichannel execution.

Who Should Use This Report

• CPG & Retail Executives driving apparel & fashion and omnichannel strategies.
• Digital & eCommerce teams optimizing online apparel & fashion experiences.
• Insights & Analytics professionals applying advanced analytics strategy to demand forecasting.

About eConsumer Pulse™

eConsumer Pulse™ is Springboard Management’s syndicated research series, uncovering online consumer behaviors and digital trends that traditional research often overlooks . With rigorous data validation, real-time reporting, and advanced analytics as standard, we bring the consumer back into the conversation—so your teams can act with confidence.