With baseline insights in hand, you can strategically narrow the scope of additional research—focusing only on gaps and high-impact questions. This approach ensures that every research dollar works harder to drive business growth rather than re-discovering what’s already been uncovered.

Startups and new product teams can skip months of expensive foundational research because the Pulse reports already provide category benchmarks, consumer drivers, and channel preferences. That frees your budget to focus on unique brand or product-specific research that moves you forward faster.

These reports capture how consumers interact with your category across digital, in-store, and hybrid channels. This holistic view uncovers friction points and growth opportunities that may be invisible if you only look at one channel’s data in isolation.

By tracking consumer engagement and satisfaction trends over time, you can identify early warning signs—such as declining repeat purchase intent or brand advocacy—before they impact revenue. This enables proactive interventions rather than reactive damage control.

Instead of making broad assumptions, use the Pulse data to pinpoint the specific factors your consumers care about most—whether it’s delivery speed, product variety, brand values, or ease of returns. This ensures CX investments are targeted to real priorities, improving satisfaction and loyalty without wasted effort.